CEO, Georgian Dynamic Power
Nata Jaoshvili is the Chief Executive Officer at Georgian Dynamic Power. In 2018, the company started operating with the design and construction of small energy facilities, the capacity and volume of which gradually grew. In this short period of time, the company has established its own place in the energy market. Today it carries out the construction and reconstruction of high-voltage above-ground and underground power transmission lines and high-voltage substations. As the director, her responsibilities include proper functioning of the company, determining strategy, negotiating with potential customers, and further contractual actions. It has been almost 7 years since she started working in the energy field. Working on international projects was the first stage in her career; Then she decided to study it in more depth, as she believes the energy sector is crucial for the economic growth and development of Georgia. “Although leading positions are male-dominated in this field, I managed to become a female director of the energy company,” - says Nata. Despite a number of successful projects, the biggest recent achievement for her is the construction of 110-kilowatt double-circuit Tsemi-2 line, which was completed in record time and provided a continuous and reliable power supply for the World Championship in Bakuriani. This is related to her personal achievement, which involves contributing to the development of the country. She hasn’t experienced any significant drawbacks in her career so far, but Nata recalls tense negotiation on the construction of the Skhalta-Shuakhevi power line. The process lasted for 3.5 years, and lots of resources were spent. Although with deliberate, consistent and methodical approaches, it became possible to sign the contract. The construction will start in the near future. Functioning the Ministry of Energy is crucial for Georgia, she thinks. “Energy is one of the driving forces of Georgia’s economy, so It’s wrong not to have a Ministry of Energy. Such a structure existing is very important for attracting investors in the country - it creates some supporting effect from the government”. As for education, she graduated from high school in the USA. Nata got further education in Georgia at the Caucasus School of Business. She continues studying for a master's program in the direction of business at the University of Grenoble, France. “I’ve made the right decisions about my education. My knowledge helps me a lot while running the business daily,” - reckons Nata. The company has quite big plans, which include involvement in the country's strategic projects and broadening the company. The management of Georgian Dynamic Power wants to introduce innovative technology in the Caucasus and plant a solar power station on the surface of the water. It is a stereotype for her that energy is not the business for women. She believes it is exactly the field where women have the opportunity to establish themselves if this field is integrated in the educational system. Nata's advice to budding entrepreneurs is as follows: "When you start a business, the most important thing is to find a "problem" that you want to solve. It is necessary to fundamentally study the field in which you are going to work and always be aware of modern technologies and methods so that you can better develop your business." By joining the business federation, she thinks she will be able to popularize this important industry and give an example to women that it’s possible to be in a leading position in a male-dominated environment.